The Inner Circle Club

Turning a restaurant into a thriving business isn't easy. It takes more, MUCH more than culinary prowess and operations experience.

Today, restaurant owners must be able to inspire their people, implement effective systems and have solid business management skills.

We can show you how to build your brand, create an engaging culture, employ systems for a more consistent guest experience, strengthen your team and implement controls to reduce your costs and increase your profit.

There no denying it, opening a restaurant whether it's your first or fortieth entails risk, usually lots of it. It's estimated that of the half million or so restaurants in the U.S. around 10 to 15 percent are forced to close each year. Most of these failures are restaurants that have been open fewer than 3 years.

It takes lots of planning, capital, hard work, perseverance, and a little luck doesn't hurt either, to launch a new restaurant that hits the mark and becomes a financial success.

The Inner Circle Club is my membership program that gives you access to exclusive online courses not offered to the public at The Restaurant Coach™ University. The program came about as I needed a way to reach more people and realized that there are restaurants that want to take their business to the next level, yet might not be able to afford $1500 a month for my restaurant coaching program called The Summit Club or $3000 a month for my PEAK Private One-On-One Coaching Program. I like to keep my coaching practice very exclusive, so I can work closer with a few clients. Most restaurant owners just throw darts at a board of trial and error, hoping they hit the target.

Just remember that hope is not a strategy. The Inner Circle Club is for restaurants that truly want to learn, grow, and prosper.

Membership Includes:

  • Access to Restaurant Coach™ University Courses - We have 11 course at RCU that cover topics as increasing sales, leadership, hiring, retention, strategic planning, peak performance, productivity, culture, branding. menus, food cost, marketing, and potential.  Value: $10,000+
  • Access to RCU Workshops - we have a new workshop uploaded each month that you can access with workbooks 24/7. Topics are selected on members input nd creted to help solve real issues that hold you back from reaching your potential. Value $3,000
  • (2) ProScan® Behavioral Surveys - The ProScan® Survey allows you to understand what makes people tick. The ProScan® Survey is nonthreatening, quick, easy, and a reliable tool that is one of the most advanced instruments available. Behavior does predict performance.  Value: $550


As the world of restaurants moves faster and gets more competitive it is difficult to keep up with both the changes in your industry as well as the innovations in sales, marketing and management strategies. Having a resource for constant training isn’t a luxury you don’t need, it is a necessity your restaurant must have. The Restaurant Coach™ University provides the tools needed to maximize your potential.

  • 24/7 Access. The beauty of online training is you can access when it fits your schedule.
  • Mobile. All RCU courses are accessible from any device that can connect to the internet. No excuse for not being able to learn.
  • Downloads. There are a lot of downloadable resources like workbooks, ebooks, poster, and infographics that you will have access to.
  • Ask The Restaurant Coach™ Feature. You are welcome to make comments and get feedback from Donald Burns personally.